Monday, April 20, 2015

Why Google?


Contrary to the following comments, it appears that changes will only apply to mobile searches. I retain this post to correct my error which I will attribute to relying on the wrong sources.

Google is making a giant change this week that could crush millions of small businesses http://zite.to/1zzk4Jc

Google has decided to use whether or not websites adapt to mobile devices a factor in how sites are ranked. I fail to understand the logic in this as it assumes content should be consumed on mobile devices.

The more sophisticated way to do this would be to alter rankings as a function of the device used to conduct the search. I would think Google could figure this out as device detection is not a major challenge.

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