Medium

 I have decided to cross-post some of my blog content to Medium. Medium offers content creators the potential for revenue based on the amount of traffic you generate once you accumulate 100 followers. When you get to this level you are eligible to earn money based on views of your content that you are willing to put behind a paywall. Of course when you place content behind the paywall only Medium paid members can view this content. This is the point at which you may have to decide whether you are interested in reader attention or some small amount of income. At some point, I hope to have to make this decision.

You pay $50 a year for full access to Medium as a reader. 

There are plenty of ways a writer can make content available on the Internet. I have had a blog since 2002 and I created other web content at an even earlier date. I have always either run or leased a server to post my content. There are some technical challenges in controlling your own server, but purchased hosting can now rely on scripts that automatically update software and databases so you don’t have to keep your own software current. This blog and others I run make use of WordPress and use a MySQL database backend. It is great not to have to continually patch this software yourself. For the curious, I pay about $200 for server rental and domain registration per year through a company called Bluehost. This amount allows me the opportunity to host multiple blogs and other content.

I have never thought of my online content as a way to make money. If I have ever had a motive beyond that of an interesting hobby, the motive would have been to bring attention to the textbooks I have and continue to publish. 

There are some interesting issues some consider when deciding where and how to offer the content they create. Here is an example. You may spend some of your time making contributions to and reading the contributions of others on Facebook. As a content creator, you receive no compensation from Facebook for the content you create. You do benefit from a free service that allows others to read your content. The argument is that while this is a benefit, you are already compensating Facebook through your attention, the sharing of your personal information, and the view of the ads Facebook posts. Content creators may take their elsewhere for this and other reasons.

Other situations involve different considerations. For example, this blog does not require me to allow a service such as Facebook to use my content at no expense and I can show ads on the blog as a source of revenue. There is that $200 that the hosting site makes and the reality that the ads I show generate maybe $15 a year, but at least I own and control my own content. 

Here is the complicating issue. Revenue is one personal benefit, but so also is the attention of others. I may have benefit from this attention (e.g., interest in my books) or just the satisfaction of offering a service others find valuable. Whichever it might be, the reality seems to be that reader interest in personal blogs seems to be on the decline. Competition with information sites that offer all you can read or view content (Facebook, Instagram) and large commercial information sites (e.g., Google or Apple News) provide an easy one-stop shop that satisfies the needs of most readers. The decline of the use of RSS readers by which a reader could set up a feed providing them with any updates from multiple blogs they designate is associated with this change. It is hard to know if this decline is a cause or consequence. I do know that much of my blog traffic now comes from Twitter (a tweet is generated when I generate a new post) or searches. Much less comes from subscriptions to an RSS feed. Twitter works great as a referrer, but the impact is limiting to the number of Twitter followers I have.

Medium offers an interesting middle ground. It consolidates content from many writers providing the potential for the discovery of content from new writers. It does not show ads or collect data from readers and it is free to a point for readers. Medium supports itself by taking a cut of the $5 a month or $50 a year all you can read readers pay. Medium allows cross-posting and makes this process fairly easy so there is not a need to make the choice between a blog and Medium. I would not shut down my blogs under any circumstances. I have too many years (decades) of investment in the body of work I have built up. I have just decided to experiment to see if an expansion of outlets will expand my reader base.