Tuesday, January 14, 2020

Facebook ads - why do I see what I see?

I have been focused on the micro-targeting of Facebook ads ever since Facebook said it would not block political ads containing falsehoods. If you care, you can learn some things about why you see what you see.

For any ad, you will have three dots in the upper right-hand corner. Clicking this icon will offer multiple options including one that explains what about your history fit with the goals of the source for that ad. So, here is an ad I received for hearing aids (my hearing is fine).



So, yes, I am an old male living in the U.S. and you can probably guess what types of devices, pills, and services advertisers think I would find useful.


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