Friday, February 24, 2017

Effective and ethical repurposing of online content as learning resources

What follows is part of a much longer post I created commenting on the educational use of online content not developed specifically for educational ends. I see this as an important trend and I see a number of issues that are not being seriously considered.

Students at all levels are being assigned more and more online content. It can be a matter of cost, but certain current topics are going to be available online and not in a textbook. As we prepare the students we work with for their futures, we also realize more and more of their informal learning will rely on online content.

Online content comes with certain issues. Dealing with these issues and helping learners deal with these issues is part of the preparation of learners for their futures. Online content is less vetted than educational content so we must be concerned with inaccuracies and spin. The issue I am raising here – not appreciating the rights of content creators – is likely less familiar to educators, but I think of great long-term importance.

Anyone familiar with technology can likely offer multiple suggestions for collecting and offloading online content. The can recommend ways to copy and download a YouTube video. I use a popular service called Evernote that allows me to save a clean copy (no adds or surrounding material) of the content from web pages. I assume the same rationale applies to online content as it does to content in the library. A learner is allowed to make a personal copy for personal educational use. Sharing this content might be easy, but it is a violation. So, I can download the content I have captured in Evernote as a pdf I could distribute. I would regard this as inappropriate behavior.

So – what to do when you want to use online content.

1. The most obvious approach is to send all learners to the source. This is the equivalent of asking each student to download their own pdf. I recognize that students need equipment and Internet access to do this. I recognize that some schools block services that might have useful content (YouTube). These are issues that are important, but the solution is not copying.

2. Ask permission. Why not? The author may not regard it as a big deal and happy to say go ahead. I just finished a Kindle book in which I wanted to use screen captures. After writing a book with a commercial publisher I am sensitive to the expectation that such content must be provided with permission. I was 5 for 5 in my requests. You may be ignored or turned down once in a while (most likely ignored) but then just move on to something else. It wouldn’t hurt to let students know that you are asking the author if it is OK to make a copy as this would be a good lesson.

3. Use a service that takes care of the permission issue for you. A K12 service I really like (Newsela) is a good example. This company offers content on a wide variety of current topics and is most unique in offering each “story” at multiple reading levels. There are other tools for the learner and student associated with this content and I think it is an impressive service. It does cost, but so do most quality educational resources.

4. Layering (this may sound like an ad, but you can learn this on your own if it sounds interesting). Layering is the term I am using to describe services that combine original content and educator or learner contributions. By layering I mean that the core content as created and served by the author is combined with secondary content served by the layering service. Layered content might include questions, highlighting and annotations, prompts and suggestions, links to other content, etc. It is a way of giving users the opportunity to personalize without taking away any of the rights assumed by the author. You do see ads as intended by the author and content in the margins as might be a function of the service the author used to offer the content (e.g., a blog service). I understand that ads are an issue (especially for learners under 13), but if so this woul be one of the situations in which should look to suggestion 2 or 3. The layering services I am describing are available for both web pages and video and I see this as a little known online service category that will grow in popularity among educators and researchers. I also see this type of service as offering similar opportunities to EndNote for less formal online content.

If you are curious, I suggest you take a look at my book. You can download a sample at no cost if the $3 price tag is a concern. If you want to start on your own, I would recommend taking a look at DocentEDU.

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